The new year has started and school children are done with Winter Break. A tradition around our house around this time every year is thank you note writing. As I see my three working away at the kitchen island thanking their generous friends and relatives it made me stop and think about how personal expressions of gratitude have really become a lost art,especially in business.
Facebook shout outs, generic holiday cards and thank you emails have become the standard way many big companies show their appreciation for their customers. Of these, the ones that are most helpful and impactful tome are the ones that offer a meaningful, instant discount on a purchase or service. This does work a little to make me feel like I am appreciated as a loyal customer. Of course, in big business clients get taken out to lunch, millions of popcorn tins are sent and open bar holiday parties still prevail.
It makes the month of December quite more festive than the other eleven but also the volume of "thank you for your business"expressions can become a bit of a blurred jumble. How have you thanked your clients/customers lately? If you did it in the month of December did that message of thanks really stand out?
Perhaps all of us should make a resolution to say thankyou to each other more often. How much loyalty could you continue to build withyour best customers and employees if you were to take the time to thankthem individually, not just for theirbusiness or contributions but for how your partnership with them has helpedyour company grow? Doing it mid firstquarter or mid year will make an impact. Let's put it on our calendars now.
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